Pleasure to meet you 👋🏽. I'm Richie Sanchez, a technical SEO practitioner, AI search researcher, and founder @ Stereo Argento Digital. Based in Seattle, I've spent years working at the intersection of search engineering and content intelligence, watching LLMs quietly reshape how the web gets discovered.
“Richie is one of the most talented digital marketers I've ever worked with. He's the go-to resource for all facets of tech SEO, AI Search, Analytics and digital marketing strategy." — Senior Growth Marketing Manager, Airtable
The approach
01
LLM extractability isn't abstract. It's diff-able — raw HTML vs. rendered output, scored across dimensions. If you can't measure it, you can't fix it.
02
Every tool here came out of a real question I couldn't answer with existing software. The research drives the build — not the other way around.
03
AI search is full of takes. This site is for the people doing the actual work — engineers, SEOs, and product teams who need signal, not noise.
Background
Founder
Stereo Argento
Building open tooling for LLM visibility and AI search readiness. Research-driven products at the intersection of technical SEO and applied AI.
Technical Co-Founder
TidyDesk
Automation solutions lab for agencies and businesses tackling brand visibility and custom AI workflow needs. Building the technical infrastructure and product direction from the ground up.
Software Developer & Sr. Technical SEO Strategist
NP Digital
Built and deployed backend services that scaled and automated key SEO/SEM workflows across the organization. Simultaneously led technical SEO strategy — bridging the gap between engineering and organic search in a way most agencies don't attempt.
SEO Consultant
BrightEdge
Delivered technical and content SEO strategies for enterprise clients including Home Depot, Cisco, Adobe, AWS, and DocuSign. Built Python and SQL automation services that cut data-gathering time by ~50% — tools that BrightEdge continued using long after.
Expertise
SEO & Search
AI & Research
Engineering
Tools & Data
What's next
Whether you want to run an audit, explore a partnership, or just talk shop about where AI search is heading.
Work together
Consulting, agency partnerships, and custom workflow automation. Let's move your technical search foundation out of the backlog.
Start a conversationFree tools
Run the LLM Extractability Audit on any URL. See exactly what LLM crawlers see vs. what your browser renders.
Open a tool